Magazine content is available exclusively for TIME subscribers.People: Nov. 29, 1982
In his final years in the major leagues, Ball Four Author Jim Bouton, 43, was always looking for a gimmick to extend his pitching career, and as an ex-ballplayer, he has not changed much. His idea for Big League Chew, a bestselling chewing plug-like pouch of shredded gum for sand-lot Harvey Kuenns, made Bouton rich. And he has now moved on to the diamond status symbol that really separates the men from the boys: baseball cards. (The men are on them, and the boys collect them.) Bouton has come up with a proletarian variation...
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