Magazine content is available exclusively for TIME subscribers.Soul Brother No. 155413
I Feel Good pounds in the background of a TV commercial for spark plugs. Papa's Got a Brand New Bag sells a brand of rice. It's been a long time since the raw, driving soul music of James Brown sounded dangerous to mainstream white America. The rhythm-and-blues man, who says he is 55, belonged to a presidential task force and is in the Rock and Roll Hall of Fame. He has won two Grammy Awards and has had an audience with the Pope. When the phone rings in his office in Augusta, Ga., a receptionist crisply answers, "Godfather of Soul." But...
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