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Living: Onward, Women!

Keeping house and caring for the kids fills a woman's day -- and more. But what if she had to earn a living too? Your wife will never have to face this double duty if you protect yourself.

-- 1963 ad for Travelers Insurance

She had breakfast with the national sales manager, met with the client from 9 to 11, talked at an industry luncheon, raced across town to the plans board meeting and then caught the 8:05 back home.

-- 1977 ad for Boeing

"I can bring home the bacon, fry it up in a pan. And never, never, never...

Quotes of the Day »

RAY KELLY, New York City Police Commissioner, on the arrest of a New Jersey man in one of the nation's most baffling missing-children cases, the disappearance more than three decades ago of 6-year-old Etan Patz.
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