Magazine content is available exclusively for TIME subscribers.The Most Hated Man In Science: JEREMY RIFKIN
The nation's foremost opponent of environmental neglect and genetic engineering is waving a $20 bill as he makes a bet. The scene happens to be a meeting of the Humane Society in Houston, but the wager, which is part of his script, could just as easily be offered to a gathering of born-again environmentalists in Aspen, Colo.; at the Los Angeles home of TV producer Norman Lear; or on a college campus. Jeremy Rifkin bets that no one can answer this question: "What value has emerged in the past 100 years as our most dominant value, a value that is the...
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