Each workday morning at 9, outside a red brick building in Crewe, England, a Rolls-Royce Silver Spirit waits, washed and polished, for three people. As they are chauffeured deep into the Cheshire countryside, the passengers quiz the driver about the car, watch the passing hedgerows or simply sink blissfully into the leathery smells. After 60 circuitous miles, they return to the building and take a lingering look as the $98,000 sedan collects three more of Rolls' 3,800 employees for the pleasure trip they are entitled to under company policy. "I knew I'd ride in a Rolls one day," says Jack Goodwin,...

