Magazine content is available exclusively for TIME subscribers.A Hard Decision to Swallow
Johnson & Johnson Chairman James Burke is not one to back away from trouble. Appearing last week on the Donahue television program to answer questions about the Tylenol poisoning earlier this month, Burke reacted swiftly when one caller denounced the culprit as a terrorist. In a gesture that was rare for a buttoned-down businessman, he clenched his fist and pumped it in the air, as if to say, "Right on. I agree."
It was a fitting symbol of the drug manufacturer's dramatic response to ! the tragedy. Only the day before, Burke had announced that Johnson & Johnson would no longer...
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