Promotions: Herb Is a Grinch

Where's Herb? Who knows, but Burger King's white-socked, balding nerd cannot be found taking any bows in the Alabama senate. Last week that august body passed a resolution denouncing Burger King for "consumer fraud" in its Where's Herb? contest.

The burger brouhaha started in March, when Jason Hallman, 15, of Bessemer, Ala., became the first person in his state to spot Herb in a Burger King store. The bespectacled actor was on a nationwide tour of Burger King outlets as part of a $40 million promotional campaign. The young man thought he had won a $5,000 prize, but Burger King, upon...