Magazine content is available exclusively for TIME subscribers.Images: Betty Crocker Goes Yuppie
Times have changed since Betty Crocker made her debut in 1936 as a symbol of General Mills, and so has she. With five face-lifts through 1980, Betty grew younger and more modern. The sixth edition of General Mills' classic cookbook, published last week, presents Betty with a distinctly young urban professional look.
Spiffed up in a business suit, Betty appears to be a woman who would feel as much at home in the boardroom as in the kitchen. According to General Mills, up to 30% of men do at least some of their own cooking, and the new Betty is intended...
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