Magazine content is available exclusively for TIME subscribers.Sport: Londoners Try the Real Thing
The problem with arranged marriages is that however good the reasons for the match, no one really knows whether the bride and groom will get along. British sports fans' love affair with the National Football League has been no exception. For the past four seasons, Britain's athletic affections have been wooed by television courtiers offering weekly 75-minute highlight films. The lords of commerce, N.F.L. Properties, have tried to sweeten the romance by selling $12 million worth of logo-emblazoned paraphernalia annually. Grass- roots support for the liaison was growing in the form of a new youthful obsession that has seen 110 amateur...
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