SERVICES: My Beautiful Laundry Ride

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Promoting mass transit in Dallas, where the car is king, is something like selling straw hats in winter. This month, though, the city's bus service began testing a ploy to lure new customers. Riders drop off their dirty laundry in the morning at a bus stop heavily used by suburban commuters. There, vans operated by Kwik Wash, a local laundry service, pick up the bundles. In the afternoon at the same stop, riders get the clothes back, clean and neatly folded. Cost: 85 cents per lb. If the program is a success, film processing and shoe repair may be next.