CONTESTS: Say, Isn't That Our House?

When alumni of Atlanta's Emory University opened the latest mailing from Publishers Clearing House, many were surprised to see a picture of Lullwater House, the sprawling mansion where the school's president lives. Accompanying the photo were the words, "Win It All January 29!" Emory officials quickly denied they were raffling off the president's digs. For its part, the magazine-subscription house pointed out that the picture of Lullwater, which the company says it obtained from a photo agency, was intended only to suggest that whoever wins the contest's $10 million grand prize might wind up in such a mansion. "I've known all along it is a wonderful house," said its current occupant, Emory President James Laney. "But I've been trying to keep it a secret."