Magazine content is available exclusively for TIME subscribers.Environment: Earth Day Greening From the Roots Up
Bette Midler will play Mother Earth, and Madonna will shimmy for the rain forest. Tennesseans will ring bells across their state; Oregonians will bang drums. Elephants will crush aluminum cans at Washington's National Zoo in a jungle version of recycling. Manhattan will display the world's largest energy-efficient light bulb. And the Walt Disney Co. will distribute a video about water pollution, starring the Little Mermaid.
Earth Day 1990 is destined to follow the new tradition of Live Aid, Sport Aid and Band Aid: it will appeal to the abbreviated American attention span $ with a huge 24-hour dose of stunts, palaver...
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