Press: Reworking The First Act
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Some media experts wonder whether Seymore has been instructed to turn E.W. into a PEOPLE clone, with a stronger celebrity orientation and reviews that lack the gleeful chomp Jarvis favored. Not so, says Seymore: "I want the magazine to have the snappiest and most interesting reviews anywhere. I don't want anything bland or formulaic." But he also believes the magazine has to be "broadened" to become "a newsmagazine of entertainment" with a strong service component. "The staff and I will invent ENTERTAINMENT WEEKLY, or reinvent it, as we go along," he says. "It's day one of a new magazine."
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