Magazine content is available exclusively for TIME subscribers.From Worst to First
NETWORK TV IS A NOTORIOUSLY TROUBLED business, with cable, VCRs and other rivals steadily wooing away viewers. But that doesn't mean one of the Big Three can't still pop a champagne cork every spring. This year's celebrator: CBS, first in prime-time ratings for the 1991-92 season. The network drew an average 13.8 rating for the 30-week period, comfortably ahead of NBC, at 12.3, and ABC, at 12.2. It was an especially satisfying victory for CBS, which has been in third place for the past four seasons; no other network has jumped from worst to first in one year.
CBS was lifted...
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