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WE'LL BE RIGHT BACK TO the 1992 presidential campaign. But first this message:
Hey, Mr. Candidate. Tired of getting knocked around on TV talk shows and debates? Had enough of those annoying follow-up questions and unpredictable viewer call-ins? Up to here with Larry King and Phil Donahue? Try the remedy four out of five media consultants recommend: the campaign commercial. It's quick, it's pointed, and if you spend enough money, practically everybody will see it. Most important, it puts you back in control.
The innovation of this year's media campaign, as everyone knows by now, is the emergence of the TV...
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