Magazine content is available exclusively for TIME subscribers.Advertising: The Best of 1992
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Timex Indiglo
The message is as simple as Ivory Soap's classic "It floats." In this case, it glows. Timex introduced a dial that lights up in a commercial so droll that some Saturday Night Live viewers took it for an SNL send-up. Sinatra croons "Strangers in the night . . ." as a smitten firefly hovers over the sparkling watch. Smack! A huge hand suddenly swats at the radiant suitor but misses him, hitting the watch. The disconsolate firefly takes off. The object of his affections "takes a licking and keeps on ticking."
2
Federal Express
Like any other boss,...
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