Forever Amber?

In upcoming TV ads, nerdish lab hounds, supposedly employed by the brewers at Miller, confront button-down corporate types, promoting the "drinkability" of their latest product. With unmistakable shyness they unveil . . . Miller Clear, the new beer that's as clear as water. As the stunned execs peer through a lucid flagon, so amazed that the hair on one turns white, an announcer proclaims, "To make a truly great beer-drinking beer, we had to do just one little thing" -- an innovation by that point transparently obvious.