Magazine content is available exclusively for TIME subscribers.Call Me ((symbol of Prince's new name here))
Obviously dissatisifed with present, run-of-the-mill name, Prince (born Prince Rogers Nelson) has re-christened himself. The pop star is now insisting that he be referred to as the icon oat left, a symbol he devise, for which there is no pronunciation. "This is not a joke," said his publicist. "This is very serious." If other celebrities follow Prince's lead, we could imminently see the following names on the gossip pages:
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