It's a Mass Market No More
Spicy Mexican foods normally stimulate the taste buds, seldom controversy. But a television advertisement for Taco Bell's saucy new Wild Burrito caused more excitement in the African-American community than the company intended. The spot featured dark-skinned island "natives" with painted faces, dancing in loincloths, flames belching from their mouths. African Americans immediately attacked Taco Bell's attempt at multicultural advertising. Oakland city council official Fred Ferguson described it as "plain and simple racist." The ad was withdrawn.
That kind of faux pas was unacknowledged in the days of Ozzie and Harriet and flesh-colored Band-Aids, when one advertising message fit all customers. But...
Email, Password or Region is incorrect
A required form parameter was missing.
The System is currently down. Please try again in a few minutes.
Email Address is invalid
Password is blank
Most Popular »
- How Cash Keeps Poor People Poor
- E.T. Turns 30: 10 Things You Didn't Know About Our Favorite Extraterrestrial
- 15-Year-Old Creates Test for Pancreatic Cancer
- Nevada Ghosts: Rare Photos From an A-Bomb Test
- Fourth Flesh-Eating-Bacteria Case Confirmed in Georgia, Possible Fifth
- Euro Crisis: Why A Greek Exit Could Be Much Worse Than Expected
- 10 Dangerous Products You Might Have in Your Home
- Could a Fertility Gene Discovery Lead to New Male Contraception?
- Star Wars Turns 35: How TIME Covered the Film Phenomenon
- Obama Stumbles? Why the President's Right to Talk About Bain
- Researchers Probe the Potential Health Benefits of Palm Oil
- A Visit with Turkey's Controversial Religious Movement
- Feeding the Planet Without Destroying It
- Bubble on the Potomac
- Falcon's Liftoff: How a Private Firm Could Change Space Exploration
- The Fatal Flight of the Superjet 100: Why Did It Slam Into a Mountain?
- Learning That Works
- The Man Who Remade Motherhood
- Bibi's Choice
- Seoul: 10 Things to Do




