Magazine content is available exclusively for TIME subscribers.Just in Case You Hadn't Heard -- the '60s Are Over
It finally happened -- Bob Dylan has allowed The Times They Are A-Changin' to | be used in an advertisement on television. The ad went on the air this month, but it is not the first -- only the most amazing -- example of the commercial use of a rebellious classic.
-- Song: The Times They Are A-Changin', Bob Dylan
-- Product: Coopers & Lybrand, accountants
For an undisclosed sum, Dylan permitted the Big Six firm to use folkie Richie Havens' rendition of his protest anthem. The company cannot use Dylan's name, even when discussing the spot.
-- Song: Teach Your...
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