PLAYING HARD TO GET

Rule 5: Don't Call Him and Rarely Return His Calls

Men have not figured it out yet, but a telecommunications revolution is sweeping America. They leave a woman a message; she does not call back. They send her roses; there is no thank-you call. They flirtatiously hand a woman a business card and say, "Give me a ring--we'll have lunch." The ploy used to work, but now the phone sits silent.

The era that has resurrected Jane Austen and girdles seems to have spawned a new sort of woman--someone who doesn't call herself a woman at all but a Rules Girl....