Magazine content is available exclusively for TIME subscribers.RACE: I'M JUST WHO I AM
His nickname notwithstanding, professional golfer Frank ("Fuzzy") Zoeller saw Tiger Woods quite clearly. He gazed upon the new king of professional golf, through whose veins runs the blood of four continents, and beheld neither a one-man melting pot nor even a golfing prodigy but a fried-chicken-and-collard- greens-eating Sambo. Zoeller saw Woods, in short, as just another stereotype, condemned by his blackness to the perpetual status of "little boy."
Zoeller soon paid a price for saying openly what many others were thinking secretly. K Mart, the discount chain with a big African-American clientele, unceremoniously dumped him as the sponsor of a line...
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