ROSWELL OR BUST

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This observation is more or less true as well for two of this summer's potential movie blockbusters: Men in Black, an inventive action-comedy loosely based on lore about mysterious dark-suited agents who harass people who've seen UFOs; and the more solemn Contact, based on the Carl Sagan novel and said to be, in the words of its director Bob Zemeckis, the rare alien movie "rooted in true scientific believability." "We've done more for them than they do for us," says Price of Hollywood. A handsome, weather-beaten man with surprisingly still, pale blue eyes, he has no apparent enmity toward Hollywood, even though he once got what sounds like the brush-off when he tried to persuade his second cousin, the late producer Don Simpson, to make a movie based on Roswell.

On the Hollywood end of things, Peter Roth, the Fox Broadcasting Co.'s Entertainment Group president, readily concedes that aliens have been good to Fox: besides its well-rated The X-Files, the company's movie studio produced Independence Day, and the network broadcast the patently hoaxed autopsy of a creature supposedly recovered at Roswell. But when pressed as to his personal feelings on the subject, Roth is willing to admit only that "there's something in the cosmos that suggests there may be a presence elsewhere." Dean Devlin, co-writer and producer of Independence Day, comes to the field more naturally: he was steeped in UFO culture as a boy by a mother who dragged him to UFO conventions. Although he's skeptical of official explanations of the Roswell Incident, he doubts extraterrestrials were involved: "I don't know what it was, but our government is so bad at keeping secrets, I have a hard time believing that after all these years, the smoking gun hasn't appeared. I live by the watchwords 'Never attribute to deviousness that which can be explained by incompetence.'"