How Blockbuster Changed The Rules

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It is likely that Viacom will jettison Blockbuster late in 1999, probably selling it in pieces, starting with an initial public offering. Redstone is convinced that the media analysts who follow his company will never assign great enough value to Blockbuster, which should rightfully be followed by retailing analysts. Antioco insists that he is committed to Blockbuster. And his duly impressed boss, Redstone, is quick to promise that "one way or another, we'll be together forever." Now, that's customer loyalty.

--With reporting by Andrew Keith/Chicago and Aixa M. Pascual/New York