Magazine content is available exclusively for TIME subscribers.A Taste of Success
For Generation-X imbibers, the perfect wine combines Bordeaux quality with Boone's Farm prices--and don't forget the hip label design. Which is why Laura Hartwig may become a very popular woman. She's the matron--and the face on the label--of the three-year-old Santa Laura winery in Chile's Colchagua Valley. The vineyard's Cabernet Sauvignons are full of lavish spice and berry flavors, with pleasant touches of vanilla and chocolate, all for just $10 a bottle. Chilean wines like Hartwig's are in demand at Wine Brats, a Gen-X club in Santa Rosa, Calif. "If we think the best wine is even $5, we'll buy it,"...
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