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Ralph Lauren's Rough Ride

In his antique-laden Madison Avenue office, Ralph Lauren, 59, the most successful fashion designer in American history and CEO of Polo Ralph Lauren, leans forward on a worn leather armchair to tell how much it hurts--the negative reviews of his fall collections and the articles in the business press detailing his company's disappointing earnings and questioning whether Lauren has lost his touch. "I'm the guy who built this company with my bare hands. I've been a big hero in this industry, and I like being a big hero. When the stock goes down, I take it personally."

Lauren points to the...

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