Magazine content is available exclusively for TIME subscribers.Through A Glass Darkly
SHADE-OFF Once Tom Cruise was the undisputed sunglasses king. Any shades he wore in a movie took off like fireworks. Can he be unseated?
TOM CRUISE
Signature Shades: Ray-Ban Wayfarers in 1983's Risky Business Price: $55
Reflection on Sales: On the brink of discontinuation before Cruise wore them; sales soared after the film
Signature Shades: Ray-Ban Aviators in 1986's Top Gun Price: $100
Reflection on Sales: The 50-year-old style's sales had been flat; after the film, they shot up 40%
Caveat: In Eyes Wide Shut, Cruise wears no signature shades, but he does spend much of the film wearing a...
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