We've seen these visions glinting in the distance for some time--the prospect that one day parents will be able to browse through gene catalogs to special-order a hazel-eyed, redheaded extrovert with perfect pitch. Leave aside for the moment whether scientists actually found an "IQ gene" last week or the argument over what really constitutes intelligence. Every new discovery gives shape and bracing focus to a debate we have barely begun. Even skeptics admit it's only a matter of time before these issues become real. If you could make your kids smarter, would you? If everyone else did, would it be fair not to?

It's an ethical quandary and an economic one, about fairness and fate, about vanity and values. Which side effects would we tolerate? What if making kids smarter also made them meaner? What if only the rich could afford the advantage? Does God give us both the power to re-create ourselves and the moral muscles to resist? "The time to talk about it in schools and churches and magazines and debate societies is now," says bioethicist Arthur Caplan of the University of Pennsylvania. "If you wait, five years from now the gene doctor will be hanging out the MAKE A SMARTER BABY sign down the street."

What makes the conversation tricky is that we're already on the slippery slope. Doctors can screen fetuses for genetic diseases like cystic fibrosis and Duchenne muscular dystrophy; one day they may be able to treat them in utero. But correcting is one thing, perfecting is another. If doctors can someday tinker with a gene to help children with autism, what's to prevent them from tinkering with other genes to make "normal" children smarter? Technology always adapts to demand; prenatal sex-selection tests designed to weed out inherited diseases that strike one gender or the other--hemophilia, for instance--are being used to help families have the son or daughter they always wanted. Human-growth hormone was intended for children with a proven severe deficiency, but it came to be used on self-conscious short kids--if their parents could afford as much as $30,000 for a year's injections.

Self-improvement has forever been an American religion, but the norms about what is normal keep changing. Many parents don't think twice about straightening their kids' crooked teeth but stop short of fixing a crooked nose, and yet, in just the past seven years, plastic surgery performed on teens has doubled. As for intellectual advantages, parents soak their babies in Mozart with dubious effect, put a toy computer in the crib, elbow their way into the best preschools to speed them on their path to Harvard. Infertile couples advertise for an egg donor in the Yale Daily News, while entrepreneurs sold the sperm of Nobel laureates.

"What, if anything, is the difference between getting one's child a better school and getting one's child a better gene?" asks Erik Parens of the Hastings Center, a bioethics think tank. "I think the answer has to do with the difference between cultivating and purchasing capacities." Buying a Harvard education may enhance a child's natural gifts, he argues, but it's not the same as buying the gifts.

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