Magazine content is available exclusively for TIME subscribers.Indicators: Nov. 22, 1999
BEER Football season is in high gear, and the brews are flowing--especially in Nevada
Annual U.S. sales in millions of barrels
1993 188.4 1998 193.3 2003 (proj.) 203.9
Per capita consumption in gallons
AVERAGE 22 HIGH: NEVADA 34 LOW: UTAH 13
Sources: Beverage Marketing Corp. and Beer Institute
HOLIDAY BUDGET It's up 16% this year for the average American
--1999 holiday-spending estimate
Gifts $1,088 (70%)
Entertaining $188 (12%)
Travel $151 (10%)
Cards, gift-wrap and decorations $77 (5%)
Other (3%)
Source: American Express Retail Index
...
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