Mark McKinnon

OCCUPATION Media adviser to G.O.P. presidential candidate George W. Bush

ULTIMATE GOAL To convince his fellow Democrats that Bush is a good guy

QUOTE "Bush is a Republican who's actually for things instead of against things"

Like many other Democrats, Mark McKinnon for a long time had little use for George W. Bush. A media consultant based in Austin, Texas, McKinnon had toiled for Democratic candidates for years, and once he nearly took a job with Bill Clinton. In 1990 he helped Ann Richards become Texas Governor, and he regarded her successor with partisan suspicion. But McKinnon, 44, was...