Something Old, Something New

At Foley & Corinna in New York City, A new, peppermint pink bustier glows beside a 1962 cotton sundress and a Christian Dior cashmere sweater circa 1980. Shoppers at Vylette in Austin, Texas, peruse the latest collections from Lacoste and Marc by Marc Jacobs along with vintage khaki skirts and crocheted sweaters--many of them rescued from oblivion by one of the store owners' mothers, who frequents garage sales.

Shopping for vintage used to mean digging through dusty bins under fluorescent lights at the Salvation Army store or having a friend tip you off to that tiny, off-the-beaten-path consignment shop. But today, threads from the past are a ubiquitous and accessible part of fashion, and retailers across the country--including department stores like Bloomingdale's and Henri Bendel in New York City--sell vintage alongside contemporary collections. "It's as if it was another label," says Tiffany Dubin, the author of Vintage Style: Buying and Wearing Classic Vintage Clothes, who introduced couture auctions to Sotheby's in 1997 and owns the vintage outpost Lair ("an uptown tag sale," she says) at Bendel.

Vintage is penetrating the racks in less obvious ways as well. Innovative designers such as Koi Suwannagate are "re-purposing" used apparel and fabrics--from 1920s silk slips to '60s men's sweaters--to create new collections. And major designers--like Prada, whose printed circle skirts for spring are unabashedly reminiscent of the '50s--are more overtly drawing on bygone decades for inspiration. The result of all this is that the past is now an inextricable part of present fashion--on the runway, on the red carpet and on the rack. What's old is new, and what's new is old.

"It's more than just having a store that sells vintage and new; the two really inform each other," says Dana Foley, a former playwright who designs the Foley line for Foley & Corinna, while her partner, Anna Corinna, scours the globe for vintage pieces. "Seeing girls pick out vintage, you get a feel for the trends," Foley observes. "Two years ago, girls were buying ripped Victorian lace, and the next season you were seeing it on the runway."

As mass production continues to homogenize fashion and, season after season, magazines declare the same three pieces the "it" looks of the moment, vintage offers a more personalized--and often more affordable--alternative to what's coming off the runway or stocking the shelves at Banana Republic. Its popularity has also been boosted by celebrity endorsements: legions of stars regularly don vintage to walk the red carpet. Jennifer Aniston, Gwen Stefani, Kim Cattrall, Christina Ricci were among the luminaries who showed up at the Golden Globes in January in vintage gowns. Others wore clothes that loudly sampled the past (Nicole Kidman's dress from Yves Saint Laurent Rive Gauche's spring 2004 line was utterly, though many said unsightly, Art Deco).