Numbers: Mar. 15, 2004

266,000 Number of unmarried couples living together in which one partner is 65 years or older

50% Increase over the number of such couples in 1989

70% Proportion of restaurant diners who customized their orders in 2003

19,000 Number of different ways to order a cup of coffee at Starbucks

180° Temperature to which coffee will be heated at Starbucks--30° hotter than normal--if it is requested extra hot

64% Proportion of women categorized as "pear shaped" in a survey of American body types

19% Proportion of men categorized as having "lower front waists," meaning waists that appear under a large belly

$1 billion Amount earned worldwide by The Lord of the Rings: The Return of the King after 10 weeks

244,330 Number of tourists in January to New Zealand, where Lord of the Rings was filmed, a 10% increase over last year

Sources: Wall Street Journal (2); USA Today (3); New York Times (2); Time Warner; Wall Street Journal