Contents: Aug. 23, 2004
Features
COVER: TECH REVOLUTION A8
Meet the brave new tech influentials, from outsourcing impresarios to embryo cloners
OLYMPIAN MARKETING A20
For most athletes, winning a medal is easier than competing for endorsement deals
Departments
WORLD BRIEFING A4
Grupo Santander invades Britain; Coke's e-music fizzles; Singapore's new no-frill airport
INVESTING A22
One way to navigate a sideways market is to practice the art of pairs trading
GLOBAL LIFE A26
Touring South America's wine country, where offbeat varietals take center stage
ON THE COVER Photograph by Mark Richards
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