Serious Cereal
Modeled on Seinfeld's kitchen, stores in a new chain of cereal-only cafés sport cabinets stuffed with 33 types of cereal and 34 toppings, from dried blueberries to Pop Rocks. Cereality customers pay $4 a bowl, then choose and pour their milk--soy, flavored, skim or whole. At the Tempe, Ariz., flagship, "Cereologists"--pajama-clad servers--serve up plain old corn flakes as well as fancier combos. Among their popular concoctions: Devil Made Me Do It, combining Cocoa Puffs and Lucky Charms with chocolate milk and malt balls. On Nov. 29, a 1,500-sq.-ft. Philadelphia outpost is set to open. The chain's slogan? "95% of people like cereal; 57% like sex. We have cereal." --By Jeremy Caplan
Most Popular »
- No Churchgoing Christmas for the First Family
- Israel vs. Hizballah: Drumbeats of War
- The Pentagon Prepares for a Missile Attack from 'Iran'
- Sherlock Holmes: Impressive Abs, Unmemorable Action
- Has the Alleged Fort Hood Gunman's Imam Been Silenced?
- How Panera Bread Defies the Recession
- China's Christmas Warning to Political Dissidents
- Why Brittany Murphy Is Worth Remembering
- Climate Change: How Fast Is the Earth Shifting?
- Obama, a Favorite Son, Will Perk Up Hawaii's Holidays
- No Churchgoing Christmas for the First Family
- How Panera Bread Defies the Recession
- China's Christmas Warning to Political Dissidents
- Mexico City's Revolutionary First: Gay Marriage
- Has the Alleged Fort Hood Gunman's Imam Been Silenced?
- Climate Change: How Fast Is the Earth Shifting?
- Sherlock Holmes: Impressive Abs, Unmemorable Action
- Obama, a Favorite Son, Will Perk Up Hawaii's Holidays
- The Importance of Economic Equality
- The Battle for Sean Goldman: The View from Brazil
Top Stories on TIME.com
Quotes of the Day »
DAVID GOLDMAN, the New Jersey father on being reunited with his nine-year-old son, Sean, in Brazil after a five-year custody battle and traveling back to the U.S. on Christmas Eve
RSS