Sales By Cinema

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The feverish affair of Hollywood and Madison Avenue is hotter than ever as Tinseltown produces a crop of mini-movies--with stars and special effects--to help hawk goods.

REVLON

Four women are mysteriously linked in a series of narrative TV ads, by Shine director Scott Hicks, starring Halle Berry and other genetically blessed A-listers.

VERIZON

Tired of text messaging? Watch a one-minute episode of 24 instead. Fox is developing a spin-off of Kiefer Sutherland's TV drama, with a new cast and 24 one-minute shows, available only via cell-phone download.

CHANEL NO. 5 PERFUME

Directed by Moulin Rouge helmer Baz Luhrmann in a two-minute film first aired on TV last week, a Chanel-couture-clad Nicole Kidman plays--here's a stretch--a star fleeing the paparazzi.

AMAZON.COM

The retailer hopes to lure holiday shoppers with online shorts featuring stars like Minnie Driver, center, using electronics, cosmetics and other gifts sold on the site.