New-Look Denim

Had enough of whiskers, bleaching and streaks? Not in your beauty regimen, but in your designer jeans. A notable trend in the booming high-end denim business is taking Hollywood by storm: cleaned-up blue jeans. Fins Denim, a new Chicago-based company that has captured the loyalty of Gwyneth Paltrow, right, among others, promises a slim cut with none of the thong-revealing problems of other low-rise looks. Another plus: the jeans have just enough stretch in all the right places.