Politica

George Bush--all three generations of him--wants to woo Hispanic voters. Scarcely a week goes by when the Texas Governor--George W.--isn't hola-ing and comos estas-ing his way through a Hispanic community center or a classroom filled with Hispanic children. And late last week in New York City, his campaign released its first television ads of the general election--ads starring GEORGE P. BUSH, the candidate's charismatic 23-year-old Mexican-American nephew, in a direct pitch to New York's Puerto Rican voting bloc. The star turn will not be his last. "You're going to be seeing a lot more of him," beams a campaign adviser.

Even George H.W. Bush--the patriarch of the namesakes--is getting into the swing of things. Sources tell TIME that the former President, who once famously referred to his Mexican-American grandchildren, including George P., as "the little brown ones," recently urged his son's campaign to hold a national Hispanic event aimed at luring Hispanics away from the Democrats. The way things are going, the Republican Convention will be a fiesta de la familia.

--By James Carney and John F. Dickerson/Washington