Cover Story

WHAT ABOUT ME? Even among their eponymous publishing peers, the Olsen twins raise the self-love bar.

Martha Stewart Living

ON THE COVER? Not this month, but often

STORIES ABOUT SELF Four

PICTURES OF SELF Seven

ADS FOR OWN PRODUCTS 10 (include recipes from cable series and TV guide)

WHY PRODUCE A MAGAZINE? To share with readers issues "close to my heart"

O: The Oprah Magazine

[ON THE COVER?] Yes

[STORIES OF SELF] Three

[PICTURES OF SELF] Eight

[ADS FOR OWN PRODUCTS] Two (one for Oprah.com and one for e-cards )

[WHY PRODUCE A MAGAZINE] To help readers "give the world all you've got"

Rosie

[ON THE COVER?] Yes (with Fran Drescher)

[STORIES OF SELF] Five

[PICTURES OF SELF] Five

[ADS FOR OWN PRODUCTS] One (for the Kids' Choice Awards, which she hosts)

[WHY PRODUCE A MAGAZINE] "The reality is, it isn't my magazine"

mary-kateandashley

[ON THE COVER?] You betcha

[STORIES OF SELF] Seven

[PICTURES OF SELF] 29 (plus 18 in four ads)

[ADS FOR OWN PRODUCTS] 15 (including for own videos, dolls and CD)

[WHY PRODUCE A MAGAZINE] "Because we can"