Help Still Wanted

In the white-hot job market that held sway last October, PricewaterhouseCoopers launched a spirited talent hunt. It extended lucrative offers to a score of business and economics majors at Rutgers University in New Jersey who were eager to embark this summer on careers with the big accounting and consulting firm. Some of them will be heading for the beach instead. The company has postponed their corporate debuts until next January. Says a senior: "We were gearing up to start our jobs, and then this letter came. But at least they're not laying us off."

Not yet, anyway. The delay reflects the downshifted reality of recent months, putting the class of 2001 face to face with the worst U.S. economy in a decade. The result has been a crazy- quilt pattern of campus recruiting, with some companies retracting their offers while others are still thrusting bonuses into students' hands. "This year was going gangbusters," says C. Randall Powell, director of the placement office for Indiana University's Kelley Business School, which serves some 1,350 undergraduate seniors. "But this spring we quickly noticed a significant drop-off."

Yet the hiring momentum has been so great that most seniors continue to find work. According to the National Association of Colleges and Employers, employers intend to hire 18.8% more new grads this year than they did in 2000, down from the 23.4% increase they had projected earlier this year. "Graduates are still getting good offers, and salaries are holding," says Richard Equinoa, director of career services at California Polytechnic State University in San Luis Obispo. "But let's talk in six months."

Slumping consumer confidence and declining retail sales have already taken a job toll. At Southern University, a traditionally black school in Baton Rouge, La., retailers J.C. Penney and Mervyn's have cut their interviews by two-thirds. "The options for students are becoming more limited," says Kris Tiefenthaler, the director for college relations at Sears Roebuck. But retailers have high churn rates, so Sears--which recently announced store closings and layoffs--is sticking to plans to hire 200 new grads this year.

For now, declines in offers from staggering New Economy companies such as Cisco Systems and Lucent Technologies have been offset by bids from Old Economy geezers such as General Motors and Johnson & Johnson, which have been avidly hunting for accountants, programmers and engineers.

In the public-service sector, the demand for teachers to instruct the young and for nurses to treat the old remains just as hot. At the University of Delaware, a recent job fair lured recruiters from 150 school districts across the U.S., who raced through 3,000 interviews in a single day. Small wonder that some 95% of Delaware's approximately 500 graduating teachers have landed jobs. The rest are merely avoiding them.

As for nurses, schools can't train them fast enough to match the rate at which baby boomers are turning gray. "The shortage we have now is the worst we've seen," says Pamela Beeman, a dean of the College of Health and Nursing Sciences at Delaware. That's balm to graduating seniors like Celine Klapinsky, who will join the Christiana Care Health System hospital in July at a starting wage of $19.02 an hour, or about $780 for a 40-hour week. Says she: "They offered to pay my entire senior tuition, plus my books and other fees."