The Battle Of Seattle

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Both strategies may work. And that could lead to an unprecedented holiday season with not one but two hot gifts to grab, each in short supply. Each company hopes to release at least 1.5 million units by year-end--a million more than the number of PlayStation 2s that were available last Christmas, assuming the two can avoid the kind of chip shortage that bedeviled Sony. From the retailer's point of view, "it's like having a ticket on every horse in the race," says Joe Firestone, CEO of Electronics Boutique. Looks as if we have a winner already.