Audience—Reader Profile
Australia
Circulation: 72,000 (Australia only)
Readership: 267,000 average readers per week
Readers per Copy: 3.7
- TIME has an appealing profi le with 155,000 or 59% male readers and 109,000 or 41% female readers
- TIME readers are skewed 25-49 years. In total, 122,000 or 46% of TIME readers fall into this age bracket
- TIME has 109,000 or 41% of readers that are in the AB socio-group and a further 57,000 in the C socio-group. So, in total, 63% of TIME’s readers are in the highly sought-after upper socio groups
- TIME reaches full-time professionals/managers and white-collar workers. In total, 118,000 readers are full-time professional managers or whitecollar workers. This is 45% of readers
- 143,000 or 54% of TIME readers are currently employed full-time
- 80,000 or 30% of TIME readers are in full-time positions and earning $60K+
- 120,000 or 46% of TIME’s readers have a household income of $80K+
New Zealand
Circulation: 24,000 (New Zealand only)
Readership: 223,000 average readers per week
Readers per Copy: 9.3
- TIME has a an appealing profi le with 137,000 or 62% male readers and 84,000 or 38% female readers
- TIME readers are skewed 18-49 years. In total, 126,000 or 57% of TIME readers fall into this age bracket
- TIME readers belong in the top NZSEI levels; 60% of readers (133,000) are in the top three NZSEI levels. 74,000 readers are in the top 2 levels, which is 52% above the national average
- TIME reaches Professionals, Senior Government Officials, Managers and Executives. In total, 27,000 TIME readers (12%) are in these positions which is 69% above the national average
- 45,000 TIME readers have a personal income of $60K+, which is 81% higher than the national average
- 85,000 TIME readers have a household income of $80K+. This is 38% of readers and is 34% higher than the national average
Source: Roy Morgan Research YTD June 2008
Nielsen Media Research Q3 07–Q2 08
ABC Apr–June 08
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