TIME AUDIENCE GUARANTEE = 19,500,000

TIME Leads the Industry in Delivering Transparency, Accountability and Value

• The first major magazine to offer advertisers an audience guarantee

The Audience Guarantee Parallels Agency Measures

TIME's 19.5 million minimum guarantee ensures that advertsiers received increased cost efficiency at the guaranteed level — with additional gain anticipated through audience over-delivery

• Spring 2007 MRI reports TIME total audience of 21.6 million — an audience bonus of 2.1 million.
• Audience guarantee aligns with industry buying standards
• Timelier reporting through breakthrough audience measurement provides rapid accountability

What is the Audience Guarantee, Exactly?

A campaign’s average audience will be evaluated based on issue-specific results.

• The guarantee applies to advertisers running 3+ insertions in national issues over a calendar year
• Calculations done on parent company level
• No additional charge for bonus deliver
• The audiences for advertisers in each division of the Parent Company need to be aggregated over the calendar year. If there is an under-delivery at that level, it will be made up in space credits toward business in the following calendar year

How Will We Monitor the Audience Guarantee?

• MRI's new research tool, Issue Specific Readership Study, will provide total audience figures by issue for TIME and over 200 other publications
• Issue-specific data is available from MRI for the first half of 2007
• TIME will make MRI issue-specific data available every six months on timemediakit.com