2008 MRI: Issue-Specific Performance
2008 Audience Guarantee: 19.5 million
The average TIME issue audience for January–June
was 21.7 million — delivering an audience bonus of 2,200,000
over the audience guarantee.
Accountability to Advertisers
TIME uses MRI’s Issue Specific Readership Study to monitor the guarantee, offering more rapid accountability and transparency to advertisers.
| TIME: January – July 2008 Performance |
| Issue |
Adult Audience (000) |
Issue Adult (Index) |
Diff. vs. Aud. Guarantee (000) |
| 1/14/08 |
23,599 |
113 |
4,099 |
| 1/21/08 |
18,457 |
88 |
-1,043 |
| 1/28/08 |
19,027 |
91 |
-473 |
| 2/4/08 |
22,292 |
107 |
2,792 |
| 2/11/08 |
18,873 |
90 |
-627 |
| 2/18/08 |
29,273 |
140 |
9,773 |
| 2/25/08 |
15,765 |
75 |
-3,735 |
| 3/3/08 |
24,029 |
115 |
4,529 |
| 3/10/08 |
21,049 |
101 |
1,549 |
| 3/17/08 |
23,794 |
114 |
4,294 |
| 3/24/08 |
18,093 |
87 |
-1,407 |
| 3/31/08 |
23,002 |
110 |
3,502 |
| 4/7/08 |
22,933 |
107 |
3,433 |
| 4/14/08 |
16,808 |
79 |
-2,692 |
| 4/21/08 |
21,191 |
99 |
1,691 |
| 4/28/08 |
20,525 |
96 |
1,025 |
| 5/5/08 |
26,536 |
124 |
7,036 |
| 5/12/08 |
27,804 |
130 |
8,304 |
| 5/19/08 |
26,677 |
125 |
7,177 |
| 5/26/08 |
21,725 |
102 |
2,225 |
| 6/2/08 |
22,078 |
103 |
2,578 |
| 6/9/08 |
15,474 |
72 |
-4,026 |
| 6/16/08 |
20,905 |
98 |
1,405 |
| 6/23/08 |
23,199 |
109 |
3,699 |
| 6/30/08 |
19,203 |
90 |
-297 |
A campaign’s average audience will be evaluated based on issue-specific results.
- The guarantee applies to advertisers running in 3+ insertions in national issues over a calendar year
- Calculations done on parent company level
- No additional charge for bonus deliver
- The audiences for advertisers in each division of the Parent Company need to be aggregated over the calendar year. If there is an under-delivery at that level, it will be made up in space credits toward business in the following calendar year
For more information, please call your TIME sales representative.
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