America the Fit:
TIME's health & Fitness franchise

Reach Millions of Influential Consumers Who Take Charge of Their Health and Fitness

TIME takes an annual and critical look at our nation’s bulging waistlines and offers a prescription for a healthier lifestyle that all Americans can follow. For 21.6 million TIME adults, the frontline health and science coverage is an expected and valued opportunity to learn about the latest research and trends in food, diet, fitness and exercise.

TIME Special Issues Increase the Impact of Your Ad Message

TIME.com Extensions Enhance Your Reach

Sponsorship of issue-related coverage online, blown out with extra features such as interactive graphics, multimedia and quizzes.  Additionally, advertisers can benefit from a large share of voice in the Science and Health Channel and make a big impact with a Homepage Roadblock during the week the issue is on newsstands.

TIME Readers Care About Diet and Nutrition

• 14.8 million TIME adult readers are health conscious, controlling their diets and exercising 2+ times/week (in the past year)
• 83% agree that they try to eat healthy these days and pay attention to nutrition
• 66% agree that when they find a food product they like, they typically recommend it to their peers
• Source: 2007 Spring MRI

Benefit from the Strength of the TIME Brand

• 31% increase in monthly unique visitors to TIME.com year over year (June 2006–June 2007)
• Source: Nielsen NetRatings Net View
• 18.6% lift on newsstands for TIME health covers in 2006 over average—and +38% in 2007
• Source: 2006 ABC Statements, 1st half 2007 ABC, subject to audit

For more information contact your TIME Sales Representative