PERSON OF THE YEAR:
The Year's most talked about media event
Create Buzz Worldwide
Each year, since 1927, TIME editors select the person, or persons, who most influenced our world—for better or worse—over the past year. And each year, TIME’s selection creates worldwide buzz.
TIME’s Person of the Year is covered worldwide by media outlets—including hundreds of newspapers and web sites and news reports on every major television network. It’s on the lips of readers and watchers and online users—starting with the debates and culminating with the dramatic conclusion of TIME’s ultimate selection.
Readers Are Engaged Even Before the Issue Hits Newsstands
TIME’s 27 million readers around the globe demonstrate serious involvement with the Person of the Year selection.
- Readers flood TIME’s Letters department with nominations all year long
- Weeks leading up to the POY issue, excitement is generated with nominations from well-known personalities
- A high-profile live debate among a select group of influentials generates buzz – with media pick ups from MSNBC Morning Joe, New York Daily News, New York Post, Liz Smith, Huffington Post, CBS.com, among others
- TIME.com hosts an ongoing debate about POY candidates
Be Part of this Media Event with a Presence in this High-Profile Issue
The world of media recognizes the authority of TIME’s selection and weighs in on the decision. From NBC/Today Show to Fox/The O’Reilly Factor, Financial Times and The Washington Post to National Journal and BBC online, the Person of the Year is talked about. And that media attention translates to consumer attention—with conversations taking place in offices, schools, homes, parties, etc. And it all happens the week before Christmas.
High-Impact In-Book Opportunities
Add powerful impact to your ad message with a big-act sponsorship. Influential units in this keepsake issue offer dominant presence and deliver record reader engagement.
Gatefolds (4 editorial and 4 ad pages)
- Six Degrees of Separation
- Positive Change Agents
- Where Are They Now
Roadblock
- Own seven premium positions within the issue: C2, P1, TOC, Spread, C3, C4
A Global Advertising Platform
The Person of the Year issue runs worldwide in all five editions of TIME.
In addition to POY coverage, each edition outside of the U.S. spotlights the Newsmaker of the Year in their respective regions (Asia, Canada, Europe/Africa, and South Pacific).
Person of the Year Delivers Exceptional Media Value
Extended Newsstand Presence
Person of the Year is on sale at newsstands for two weeks
Bonus Circulation
Due to heightened consumer demand extra copies are distributed on newsstands. POY issues sell at least 50% more than the average issue on newsstands.
Measurable Response
Starch results from prior Person of the Year issues reveal powerful recall of advertisements – particularly high-impact units.
For more information contact your TIME Sales Representative
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