Jive Talking
The label with a lock on the mass market
Radio Active
Tune in to the planet via the Internet
Web Music
Free music lives! Say hello to Morpheus
The Scariest Label
From West Virginia, the sound of hate
Postcard From NYC
Beastie Boys' Mike D. on his hometown music scene
Review: "This Is It"
Ben Nugent reviews The Strokes' latest album
Introduction
From Kingston to Cape Town, musicians are rocking old traditions
In the beginning was the word, and the word was Napster. Sixty
million Internet users around the world downloaded this software
gratis, used it to swap their MP3 collections and saw that it
was good. But the forces of the recording industry feared for
their bottom line, and they did smite Napster with every legal
means at their disposal. This was easy, since all Napster users
had to pass through a central server and could be blocked on the
way. Thus were 60 million sinners cast out of the garden of free
music.
After that came a list of "begats." Napster begat Gnutella, which
begat LimeWire and so on, until the world had (at last count) 176
brands of file-sharing software. But none quite caught the
imagination as did their progenitor. They were too slow, or too
hard to understand, or couldn't reach more than 40,000 users at
the same time without using the same kind of centralized server
that got Napster into so much fire and brimstone. One that came
very close was BearShare, built in a couple of months by Florida
programmer Vincent Falco. "It offers a little more stability, a
little more speed, and it is very popular," he says. Still, his 5
million followers couldn't quite fill the Napster gap.
Enter Morpheus, named for both the Greek god of change and
Laurence Fishburne's rebellious guru in the blockbuster sci-fi
film The Matrix. Launched in April by MusicCity.com, Morpheus
had attracted 10 million devout followers by the end of August.
New believers were arriving at the rate of 1 million a week.
According to CNet's Download.com, it was by far the hottest
piece of free software on the Net.
For the first time since Napster, a program had enough users that
it could enable them to find just about any piece of popular
music they sought, and enough power to locate and download it
from their peers in a matter of heartbeats. Yet Morpheus is more
than just the second coming of Napsterit is as indestructible as
the Internet itself. "It can't be turned off, ever," says
MusicCity CEO Michael Weiss. "Someone could walk into our data
center in downtown L.A., shut down every server we have, and the
network would continue."
That's because Morpheus links users to other users in a big game
of telephone, much as Gnutella-based software like BearShare
does. The difference is that anyone can grab the Gnutella code
and produce their own conflicting versions of it (think too many
cooks). But Morpheus has been honed to perfection by MusicCity's
tech wizard, Darrell Smith. "We've been nurturing our network,"
he says. An advantage of that: as of September, Morpheus will do
one-stop searching on the Gnutella network as well as its own.
Appropriately enough, Morpheus' holy trinityWeiss, Smith and
MusicCity.com founder Steve Griffinis pretty decentralized. They
live in Los Angeles, Scottsdale, Ariz., and Nashville,
respectively, and work in virtual offices. They also licensed
some of Morpheus' key technology from an Amsterdam-based company
called Fast Track. All of which is not surprising, since the
commodity they're dealing in is borderless. An advantage of
Morpheus is that it enables users to hear tunes from around the
world instantly, without having to wait for their local CD store
to replenish its imports section. As Weiss says, "It's human
nature to want to share."
Not that the big record labels see it that way. But Weiss is a
veteran of battles with the entertainment industry. As a video
retailer in the late 1970s, when movie studios thought rental
tapes would destroy them and pushed tape prices sky high, he took
the retailers' case to Congressand won a resounding victory.
In any case, the only way to shut Morpheus down would be to sue
individual users for trading copyrighted fileswhich would be
difficult to prove. Music industry lawyers would have to trade
the files themselves, since the only way to get users'
information is to trade with them. So will big labels see the
light? Says Weiss: "The industry needs to listen to consumers.
Free and easy file sharing is what they want." Sixty million
musical sinners say Amen.