Christianity's Image Problem

It used to be, says David Kinnaman, that Christianity was both big and beloved in the U.S. — even among its non-adherents. Back in 1996, a poll taken by Kinnaman's organization, the Barna Group, found that 83% of Americans identified themselves as Christians, and that fewer than 20% of non-Christians held an unfavorable view of Christianity. But, as Kinnaman puts it in his new book (co-authored with Gabe Lyons) UnChristian, "That was then."

Barna polls conducted between 2004 and this year, sampling 440 non-Christians (and a similar number of Christians) aged 16 to 29, found that 38% had a "bad impression" of present-day Christianity. "It's not a pretty picture" the authors write. Barna's clientele is made up primarily of evangelical groups.

Kinnaman says non-Christians' biggest complaints about the faith are not immediately theological: Jesus and the Bible get relatively good marks. Rather, he sees resentment as focused on perceived Christian attitudes. Nine out of ten outsiders found Christians too "anti-homosexual," and nearly as many perceived it as "hypocritical" and "judgmental." Seventy-five percent found it "too involved in politics."

Not only has the decline in non-Christians' regard for Christianity been severe, but Barna results also show a rapid increase in the number of people describing themselves as non-Christian. One reason may be that the study used a stricter definition of "Christian" that applied to only 73% of Americans. Still, Kinnaman claims that however defined, the number of non-Christians is growing with each succeeding generation: His study found that 23% of Americans over 61 were non-Christians; 27% among people ages 42-60; and 40% among 16-29 year olds. Younger Christians, he concludes, are therefore likely to live in an environment where two out of every five of their peers is not a Christian.

Churchgoers of the same age share several of the non-Christians' complaints about Christianity. For instance, 80% of the Christians polled picked "anti-homosexual" as a negative adjective describing Christianity today. And the view of 85% of non-Christians aged 16-29 that present day Christianity is "hypocritical — saying one thing doing another," was, in fact, shared by 52% of Christians of the same age. Fifty percent found their own faith "too involved in politics." Forty-four percent found it "confusing."

Christians have always been aware of image problems with non-believers. Says Kinnaman: "The question is whether to care." But given the increasing non-Christian population and the fact that many of the concerns raised by non-believers are shared by young Christians, he says, there really is no option but to address the crisis.