May 27, 2003

JOHN HELLER/AP



LEBRON: HE'S A SHOE-IN
If potential were money, LeBron James would be ... hey, wait a minute, potential is money, at least in the talent-famished world of the NBA, and James is filthy, stinking rich. At 18, without having played a second of pro ball, the 6-ft. 8-in. James just signed a seven-year endorsement deal with Nike for more than $90 million. He's getting paid for wearing shoes, people. Some of us do that for free. James is expected to be the No. 1 pick in the NBA draft on June 26, which means he will probably go to the Cleveland Cavaliers — a team with no head coach, that finished last season with a record of 17-65, and whose best player is named Zydrunas Ilgauskas. On second thought, somebody call social services — this kid is underpaid.
Lev Grossman
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FROM THE JUNE 2, 2003 ISSUE OF TIME MAGAZINE; POSTED MAY 27, 2003

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