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Before him, TV sets were owned only by the few, the rich. Then, in 1948, the Tuesday-night Texaco Star Theater exploded like a shtick of nitro, with an assault of vaudeville skits, ancient gags and a man who often dressed like a woman. Suddenly everybody had to have a television—all because a middle-aged comic with manic energy and a desperate need to please was making a fool of himself, live, in America's living rooms. Subtle as a spray of seltzer, Berle dominated the young medium's ratings for years, at his peak winning 80% of the viewing audience. Eventually, TV grew up—anyway, it grew older —and by the mid-'50s Berle's innocent vulgarity had given way to more domestic, less frantic fare. But his ghost still haunts the tube. The Fear Factor daredevils, the Jackass prankster-masochists, the talk-show mutants who will do anything for a laugh or a shock—all are the nieces and nephews of Uncle Miltie.

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FROM THE DECEMBER 30, 2002 ISSUE OF TIME MAGAZINE; POSTED SUNDAY, DECEMBER 22, 2002

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