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By the 1950s Dior's New Look, featuring a cinched waist and full skirt silhouette, had reached America. This feminine Parisian style was adopted by President Dwight D. Eisenhower's wife, Mamie, and was showcased by her 1953 inaugural gown. The pearls sewn to the gown and her pearl-encrusted purse were all in her beloved pink. As First Lady she proved fashionable, confident and spirited. Pink Power with Mamie Eisenhower!